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Castilla-La Mancha formed "the world leaders in the wine sector" through a master, according to Martinez Guijarro.

The Minister of Agriculture and Environment, Jose Luis Martinez Guijarro, has signed Wednesday an agreement of collaboration between the Foundation Castilla-La Mancha land of vineyards and the School of Industrial Organization (EOI) for the realization of a Master MBA (Master in Business Administration) on marketing of wine which "formed the world leaders in the wine industry."

So what has informed the Minister at a press conference, who explained, mafiawars items, that the goal is to "make available to the sector a sufficient number of professionals that drive, with the foreground, the promotion and marketing of our wines in the world" .

In this way, the counselor explained the master to concentrate mainly on the management and direction of Business and Foreign Trade and the Internationalization of wine companies of Castilla-La, sto credits, Mancha "for the 40 youth who are able to innovate made , adding value to the company and to apply current knowledge to meet current challenges in the wine market. "

In addition, Guijarro Martinez explained that the external sector accounts for 24 percent of the revenue of the vineyard in the region, so there is plenty of room to go.

In this sense, the regional head of Agriculture is confident that the formation of these 40 universities have a dual effect return to the sector leading international fair when incorporated into our companies, "and also through the results of the final draft that will serve as master "as market research, sto credits, to indicate how they should be working towards the future."

This MBA has been presented, together with the Comprehensive Master of Wine, which was presented Tuesday in Tomelloso and oenologists addresses from the regional government "has wanted to respond to a demand that we had been doing the regional wine industry to form in our region which will be the leaders in the commercialization of this sector within a few years. "

Content of the master

This master, which will be developed in both English and Spanish, whose main goal that their students are integrated into the sector from day to training in business management, marketing, sales management, human resources, operations management, corporate responsibility and business ethics, creativity and innovation, among other subjects. "Long live the wine industry and from all points of view."

But above all be a practical master for which students will visit production areas, warehouses or fairs, where students can meet and start putting into practice their knowledge from the beginning.

The director has indicated that it will be a full-time master, developed from Monday to Friday from 9.30 am to 14.30 pm, with a total of 610 hours at the Campus of the Institute of Foreign Promotion of Castilla-La Mancha (IPEX) in Toledo , and lasted from November 2010 to May 2011 the theoretical and practical period from May to December 2011.

Additionally, the foundation Castilla-La Mancha, land of vineyards GRANTED 40 scholarships to cover 80% of the master, worth 18,000 euros per student, so participants will have to pay 3,600 euros, ensuring six months of practice also paid 1,200 EURGuijarro Martinez explained.

Together with the counselor, have participated in the presentation director general of the EOI, Alfonso Gonzalez, Antonio Fontanini, director of the Master, and by the Foundation, one of its patrons, Roman Cantarero.

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